How one STR owner achieved 70% direct bookings in less than 3 years!

Nihal Salah chats with Maggie Mitchell, a short-term rental owner who’s achieved remarkable success with her two properties on the Isle of Skye, Scotland. Maggie shares her journey from novice to expert, detailing how she built a thriving business with 70% direct bookings in less than four years, despite having no marketing background. Key topics include: – Maggie’s accidental entry into the holiday let industry – Challenges of remote property management – Building an effective direct booking strategy – Finding and retaining quality staff – Leveraging technology and guidebooks – Creating personalised guest experiences – Adapting to evolving guest expectations Learn how Maggie’s passion for Scotland’s landscapes and commitment to exceptional service have driven her success in the competitive world of short-term rentals.