Visual content is no longer optional for accommodations

About author

I’m a marketing manager specializing in visual content strategy for the hospitality industry. With over 15 years of hands-on experience, I know this sector inside out — from front office operations to strategic brand development. My journey began with managing both front and back office activities in accommodation facilities. In 2016, I founded and ran my own travel agency, further deepening my understanding of guest needs and industry dynamics. Today, I am the founder of B2production, where I lead visual marketing strategies for hotels, resorts, and tourism companies in Italy and abroad. I help them communicate their identity through powerful visual storytelling — creating images and strategies that inspire, engage, and convert. In addition, I’m also a speaker at industry events, where I share actionable insights on how visual content and digital marketing can elevate hospitality offerings. I believe every accommodation has a story worth telling. My mission is to translate that story into a compelling visual experience that resonates with the right audience and drives real results.