Off The SCALE Podcast Episode 4: Michael Friedman, Simple Life Rentals
In this episode of the Off the SCALE podcast, Damian Sheridan interviews Michael Friedman, CEO of Simple Life Rentals.
Michael shares his extensive journey in the short-term rental industry, detailing his journey over 20 years and his current role at Simple Life Rentals. A property management company in Wisconsin, managing over 150 properties.
The conversation explores the company’s growth strategies, the importance of selecting the right homeowners, building relationships with real estate firms, and the technology that supports their operations.
Michael also shares the company’s future projections, emphasising a strategic approach to expansion and maintaining profitability.
Top 3 Takeaways:
- Quality over quantity has and will continue to be the focus for Simple Life Rentals
- Referrals and word-of-mouth have been key to their growth
- Future expansion will be strategic, focusing on homes and destinations that fit with the brand’s ethos
The Tech Tools Michael and his team can’t live without?
Track: the property management system (PMS) that has helped them to scale
PriceLabs: a fundamental tool their revenue management team can’t do without
Breezeway: to effectively manage their cleaning and maintenance operations
🎧✨ Want to listen to the audio? Head over to our Spotify channel: https://open.spotify.com/episode/4kBDe6G8dBDS76EG04RbKh?si=BxNdQTp1QMCWlFzL6zpuAA
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