Scale Community | Site-Wide Activity

Hafsa posted an update: AI is rapidly becoming the front desk, […]

Thu, 14 May 2026 14:02:06 +0000

AI is rapidly becoming the front desk, concierge, copywriter, booking assistant and operational engine behind hospitality businesses.

But there’s a bigger question emerging beyond capability:

Can AI reflect the culture, values, and human nuance of the brands using it?
In this new article, Richard Vaughton explores the growing challenge of cultural…

Marie posted a new article.

Mon, 30 Mar 2026 14:46:56 +0000

L'Exit Door revient pour la 3eme édition Paris 22 mai

…

Hafsa posted an update in the group SCALE España: ¡Bombazo en la agenda de SCALE España! 💥 Análisis del […]

Wed, 18 Mar 2026 17:53:52 +0000

¡Bombazo en la agenda de SCALE España! 💥

Análisis del cambio en el consumo turístico: Dinámicas de reserva y nuevos criterios de elección de estancia.

¿Cómo decide el viajero actual en un mercado saturado?

Este análisis profundiza en los nuevos patrones de consumo: desde la alteración de las ventanas de reserva y el fenómeno del Trip…

Hafsa posted an update in the group SCALE España: ¡Bombazo en la agenda de SCALE España! 💥 No solo venimos a […]

Wed, 18 Mar 2026 17:51:31 +0000

¡Bombazo en la agenda de SCALE España! 💥

No solo venimos a hacer networking, venimos a transformar el sector. Por eso, estamos emocionados de confirmar esta nueva sesión estratégica con Marian Muro (Apartur) y Luis Falcón Martínez de Marañón (inAtlas):

Radiografía del Sector STR: Entre el Crecimiento de la Demanda y la Presión Normativa

España…

Hafsa posted an update in the group SCALE UK: Why marketing feels “off” and how AI is amplifying the […]

Wed, 18 Mar 2026 17:46:11 +0000

Why marketing feels “off” and how AI is amplifying the cracks.

Join Paul Anderson in the AI for Beginners session on Day 1 of SCALE UK to see how operators can intervene, override or redirect AI outputs to fix weak points in social media marketing and protect ROI.

Don’t miss this chance to turn AI into a marketing ally!

Get your tickets now:…

Hafsa posted an update: AI vs OTAs: the next battleground for short-term rentals.

Wed, 11 Mar 2026 18:44:44 +0000

AI vs OTAs: the next battleground for short-term rentals.

For years, OTAs have dominated distribution. But AI is changing how guests search, discover, and book stays.

What happens when booking decisions move from platforms… to AI agents?

In this article, we explore how AI could reshape visibility, distribution and control for operators in 2026.

Read…

Hafsa posted an update in the group SCALE UK: Super excited for the first day of SCALE UK - kicking […]

Tue, 10 Mar 2026 21:30:24 +0000

Super excited for the first day of SCALE UK – kicking things off with AI in property management.

AI tools are everywhere but the real magic happens when you have a centralized knowledge base that actually makes AI a helpful teammate, not just a fun toy.

Can’t wait for Heather Bayer’s session on how to create a “single source of truth” to make…

Hafsa posted an update: OTA review systems were designed to create trust. Today, […]

Wed, 04 Mar 2026 17:43:17 +0000

OTA review systems were designed to create trust. Today, a 4.7 can feel like a warning sign, anonymous reviews are difficult to challenge and refund pressure has become part of the guest playbook. If the system is working exactly as intended, why does it feel broken?

Along with our upcoming SCALE webinar, we’ve published an article unpacking how…

Hafsa posted an update: We're excited to launch a new content collaboration […]

Thu, 26 Feb 2026 16:28:51 +0000

We’re excited to launch a new content collaboration with Miro Gospodinov and the team at my Data Value and we’re kicking it off with something you’ll actually want to click on.

The Global Listing Census: 8.7 million vacation rentals mapped

The my Data Value team spent the last month scanning every advertised listing on Airbnb and Booking.com…

Hafsa posted an update: 📹 SCALE Webinar incoming! The 5-Star Quest - […]

Wed, 25 Feb 2026 15:50:05 +0000

📹 SCALE Webinar incoming! The 5-Star Quest – Survival Mode

4.7 is a failing grade. Anonymous reviews can’t be challenged. “Give me a refund or else” is now standard negotiation.

OTA review systems were built to create trust, but somewhere along the way, something broke.

Join Hailie Maarie – CMHBNB, Humphrey Bowles – Truvi, Steve Taggert – My…

Admin posted an update: 𝘛𝘪𝘱𝘴 𝘊𝘢𝘳𝘢 𝘔𝘦𝘮𝘣𝘢𝘵𝘢𝘭𝘬𝘢𝘯 𝘗𝘦𝘯𝘨𝘢𝘫𝘶𝘢𝘯 […]

Thu, 05 Feb 2026 01:39:40 +0000

𝘛𝘪𝘱𝘴 𝘊𝘢𝘳𝘢 𝘔𝘦𝘮𝘣𝘢𝘵𝘢𝘭𝘬𝘢𝘯 𝘗𝘦𝘯𝘨𝘢𝘫𝘶𝘢𝘯 𝘗𝘪𝘯𝘫𝘢𝘮𝘢𝘯 [𝐄asyCash) Kamu bisa menghubungi layanan Live Chat via WA+0811_2844_34, jelaskan dengan baik alasan ingin melakukan Pembatalan Pinjaman.

Admin posted an update: 𝘊𝘢𝘳𝘢 […]

Thu, 05 Feb 2026 01:29:23 +0000

𝘊𝘢𝘳𝘢 𝘔𝘦𝘮𝘣𝘢𝘵𝘢𝘭𝘬𝘢𝘯 𝘗𝘦𝘯𝘨𝘢𝘫𝘶𝘢𝘯 𝘚𝘗𝘪𝘯𝘫𝘢𝘮 𝘚𝘏𝘖𝘗𝘌𝘌 𝘒𝘢𝘮𝘶 menghubungi layanan Live Chat via WA+0811_2844_34, jelaskan dengan baik alasan ingin melakukan Pembatalan Pinjaman.

Admin posted an update: 𝘊𝘢𝘳𝘢 […]

Thu, 05 Feb 2026 01:27:11 +0000

𝘊𝘢𝘳𝘢 𝘮𝘦𝘮𝘣𝘢𝘵𝘢𝘭𝘬𝘢𝘯 𝘱𝘪𝘯𝘫𝘢𝘮𝘢𝘯 𝘒𝘙𝘌𝘋𝘐𝘛 𝘗𝘐𝘕𝘛𝘈𝘙 𝘒𝘢𝘮𝘶 menghubungi layanan Live Chat via WA+0811_2844_34, jelaskan dengan baik alasan ingin melakukan Pembatalan Pinjaman.

Admin posted an update: Cara Membatalkan P𝗶njaman (Akulaku) Kamu bisa menghubungi […]

Thu, 05 Feb 2026 01:20:10 +0000

Cara Membatalkan P𝗶njaman (Akulaku) Kamu bisa menghubungi layanan Live Chat via WA+0811_2844_34, jelaskan dengan baik alasan ingin melakukan Pembatalan Pinjaman.

Admin posted an update: Cara Membatalkan P𝗶njaman (Akulaku) Kamu bisa menghubungi […]

Thu, 05 Feb 2026 01:16:41 +0000

Cara Membatalkan P𝗶njaman (Akulaku) Kamu bisa menghubungi layanan Live Chat via WA+0811_2844_34, jelaskan dengan baik alasan ingin melakukan Pembatalan Pinjaman.

Louise posted an update: Brand New SCALE Channel. Brand New […]

Tue, 27 Jan 2026 08:54:00 +0000

Brand New SCALE Channel. Brand New Article!

Short-term rentals are no longer just a city phenomenon – across Europe, over half of STR stays occur in rural, coastal and mountain regions.

These areas rely on STR to support local economies, sustain services and adapt to demographic decline, highlighting the need for governance and community…

Morvan posted a new article.

Wed, 26 Nov 2025 05:50:48 +0000

Morvan posted a new article.

Wed, 26 Nov 2025 05:50:32 +0000

Hafsa posted a new article.

Wed, 26 Nov 2025 05:50:05 +0000

tomas_coulter posted an update: Hi, I have just joined and I ahve 4 rental properties. […]

Mon, 10 Nov 2025 15:14:40 +0000

Hi, I have just joined and I ahve 4 rental properties. We are currently looking to move away from cottage.com as the managment platform.

does anyone have any opnions on guest communication software? I’m looking at hostaway – is there anyother options?

SCALE Community posted a new video.

Thu, 30 Oct 2025 13:53:29 +0000

SCALE Community posted a new video.

Thu, 23 Oct 2025 09:04:27 +0000

Madeleine Parkin posted an update: With hundreds of tech companies in the short-term […]

Wed, 22 Oct 2025 14:23:55 +0000

With hundreds of tech companies in the short-term rental space, keeping track of what everything does is hard! Abode Worldwide’s STR Tech Index 2026 is out now, a thorough guide to more than 300+ tech companies across 26 categories, innovating and improving our sector. Featuring insights from tech experts and managers as well as the outlook…

SCALE Community posted a new video.

Tue, 21 Oct 2025 13:24:10 +0000

Trust Matters: Why Accreditation is Shaping the Future of UK Short-Term Rentals

Trust is the new currency in short-term rentals.
In this episode of our SCALE podcast series, SCALE CEO Damian Sheridan sits down with Alistair Handyside MBE (PASC UK) and Simon Numphud (Visitor Ready & AA…

Katie posted a new article.

Mon, 20 Oct 2025 11:06:05 +0000

The Trust Economy: Building guest confidence in an uncertain world

We know by now that uncertainty isn’t the exception, it’s the environment we work in. Political tensions, travel disruptions, health scares, economic shifts… they each hit the short-term rental market in…

Julian posted an update: Hey everyone! 👋We’ve decided quite spontaneously to come […]

Sat, 18 Oct 2025 19:31:06 +0000

Hey everyone! 👋

We’ve decided quite spontaneously to come to the SCALE Middle East event this year.

Before we go ahead and buy the regular 2-day passes, we just wanted to check if anyone happens to know of any sponsored or partially sponsored tickets that might still be available — maybe through a partner, sponsor, or company that ended up with…

Louise posted an update: Monday Kick-Off: So… what now? We’ve made it. Peak […]

Mon, 06 Oct 2025 07:39:31 +0000

Monday Kick-Off: So… what now?

We’ve made it. Peak season’s wrapped, the last summer guests have checked out and the chaos has finally slowed down. For a lot of operators, October is that rare moment to take a breath and decide what comes next.

What have you got planned for October?

– Are you already knee-deep in Christmas campaigns and…

Cristiana Carpini posted an update in the group SCALE Italia:

Tue, 30 Sep 2025 18:35:56 +0000

Cristiana Carpini posted an update in the group SCALE Italia:

Tue, 30 Sep 2025 18:24:57 +0000

Cristiana Carpini posted an update in the group SCALE Italia:

Tue, 30 Sep 2025 13:36:38 +0000

Cristiana Carpini posted an update in the group SCALE Italia:

Tue, 30 Sep 2025 13:35:58 +0000

Cristiana Carpini posted an update in the group SCALE Italia:

Tue, 30 Sep 2025 13:34:44 +0000

Cristiana Carpini posted an update in the group SCALE Italia:

Tue, 30 Sep 2025 13:34:01 +0000

Cristiana Carpini posted an update in the group SCALE Italia: Qualche foto da Scale Italia 2025

Tue, 30 Sep 2025 13:32:59 +0000

Qualche foto da Scale Italia 2025

Cristiana Carpini posted an update in the group SCALE Italia:

Mon, 29 Sep 2025 17:18:10 +0000

Louise posted an update in the group SCALE UK: ESSENTIAL WEBINAR FOR UK STR OPERATORS! Thursday, […]

Mon, 29 Sep 2025 16:30:17 +0000

ESSENTIAL WEBINAR FOR UK STR OPERATORS!
Thursday, 2nd October – 11:00 am BST
The New Holiday Let Tax Landscape: Act Now or Miss Out!
Registration link: https://scalerentals.show/webinar/the-new-holiday-let-tax-landscape-act-now-or-miss-out/

Following the abolition of the Furnished Holiday Let (FHL) Tax Regime in April this year, many owners…

Louise posted an update: ESSENTIAL WEBINAR FOR UK STR OPERATORS! Thursday, […]

Mon, 29 Sep 2025 16:28:47 +0000

ESSENTIAL WEBINAR FOR UK STR OPERATORS! Thursday, 2nd October – 11:00 am BST
The New Holiday Let Tax Landscape: Act Now or Miss Out!

Following the abolition of the Furnished Holiday Let (FHL) Tax Regime in April this year, many owners and operators have been left wondering ‘What Now?’ or even thinking ‘I’ve left it too late to act!’. Don’t panic!…

Morvan posted a new article.

Tue, 23 Sep 2025 08:31:10 +0000

Quality Compliance: Linking Sustainability, Financials, and Reputation

In the short-term rental sector, when we talk about sustainability, the first things that come to mind are energy efficiency, waste reduction, or community impact.

But here’s a thought: what if quality…

Laura posted an update in the group SCALE France: Bonjour à tous les Scalers !Scaler de la première heure ou […]

Wed, 17 Sep 2025 10:13:07 +0000

Bonjour à tous les Scalers !

Scaler de la première heure ou nouvel arrivant, nous avons hâte de vous retrouver à Paris pour la 4ème édition du Scale France 💙

A quelques jours de vous dévoiler le programme complet, nous sommes ravies de vous partager le déroulé général et les principales thématiques qui y seront abordées !

Vous avez des questions…

Laura posted an update in the group SCALE France: Hello la commu ! 😉 La quatrième édition du Scale France […]

Wed, 10 Sep 2025 09:51:50 +0000

Hello la commu ! 😉 La quatrième édition du Scale France approche ! Dans quelques jours, nous vous dévoilerons le programme d’une édition qui s’annonce exceptionnelle 🚀

En attendant, on vous partage le déroulé de ces deux journées 100% LCD…et vue l’intensité de ce que nous vous préparons, de mon côté, une cure de magnésium ne sera pas de…

alex_joseph posted an update: Europe Ready-to-Eat Meals Market Grows with Demand […]

Tue, 09 Sep 2025 06:27:17 +0000

Europe Ready-to-Eat Meals Market Grows with Demand for Convenience and Healthy Options

The Europe ready-to-eat (RTE) meals market is seeing robust growth, fueled by changing lifestyles, busy work schedules, and increasing demand for convenient yet nutritious food options. As more consumers seek time-saving meal solutions without compromising…

Laura posted an update in the group SCALE France: Bonjour à toutes et tous ! J'espère que vous allez bien ! […]

Fri, 05 Sep 2025 09:25:58 +0000

Bonjour à toutes et tous !

J’espère que vous allez bien ! Ce post pour vous informer que le programme du Scale France sortira très bientôt et vous serez les tout premiers à pouvoir en prendre connaissance. ☺️

On a hâte de vous revoir mais en attendant, si vous avez des questions, n’hésitez pas à nous contacter !

A très bientôt,

Laura

Rebecca posted a new article.

Thu, 04 Sep 2025 10:27:06 +0000

Not getting enough direct bookings? Trust is the missing link

Most professional property managers want to increase direct bookings. The reasons are clear: a bigger piece of the pie, closer guest relationships, and greater control over the booking journey. But despite all…

ptahs_shete posted an update: Specialty Cheese Market: Artisanal Appeal Meets […]

Thu, 04 Sep 2025 07:40:40 +0000

Specialty Cheese Market: Artisanal Appeal Meets Consumer Demand

The specialty cheese market is experiencing dynamic growth, driven by a rising consumer preference for artisanal, flavorful, and premium-quality products. From fresh to aged, soft to hard varieties, specialty cheeses are gaining popularity thanks to their diverse sensory profiles…

Louise posted an update: The Midweek QuestionProperty owners are […]

Wed, 03 Sep 2025 14:54:45 +0000

The Midweek Question

Property owners are always asking:“What makes a good property manager?”

But we’re flipping it to the professionals in the room.

You live this. You’ve made the mistakes, earned the trust, dealt with the chaos.

So tell us:

– What habits or systems actually make the difference?
– What builds long-term trust with owners and keeps…

Nikki posted a new article.

Fri, 29 Aug 2025 11:20:19 +0000

How to build a brand as a PMC

According to Rafat Ali Founder of Skift, the two most important elements of building a hospitality business in 2025 are: managing your finances and building a unique brand

Before running a conscious luxury…

Renata posted a new article.

Fri, 29 Aug 2025 09:19:16 +0000

Louise posted an update in the group SCALE UK: PASC UK (The Professional Association of Self-Caterers) […]

Wed, 27 Aug 2025 09:24:20 +0000

PASC UK (The Professional Association of Self-Caterers) has published its annual report on the size, growth and economic importance of dedicated holiday lets in England and Wales.

The findings in the report, produced in association with Key Data and Frontier Economics, are both eye-opening and timely:

– Holiday lets account for just 0.6% of…

Razvan posted an update: Airbnb just reminded you it’s their house. Time to build […]

Tue, 26 Aug 2025 14:28:12 +0000

Airbnb just reminded you it’s their house. Time to build yours.

Airbnb is moving PMS-connected hosts to a 15.5% host-only fee on Oct 27, 2025.
Translation: the platform tax went up. Not the end of the world—a wake-up call.

There’s a name for this playbook:

Enshittification — platforms woo users, then businesses, then squeeze…

Louise posted an update: Monday Kick-Off: What Did You Fix This Summer?High season […]

Mon, 25 Aug 2025 08:35:25 +0000

Monday Kick-Off: What Did You Fix This Summer?

High season = high pressure. But behind the scenes, many of you have made smart ops moves to keep things running smoother. We’ve heard stories of:

Reorganising turnover schedules to avoid staff burnout
Switching cleaning teams or reworking task lists
Building better systems for last-minute…