SCALE UK: The Full Schedule Reveal is Released!

Scale UK is just around the corner and we’re excited to reveal the full schedule!

Get ready to mark your calendars and secure your seats because the Scale UK Event 2024 is just around the corner! We’re thrilled to unveil the full schedule and speaker list that promise to deliver an exceptional experience for all attendees. 🚀

🗓️ Mark your calendar
Date: 6-7 November 2024
Venue: The One & Only…. Oval Cricket Ground, London SE11

🎤 Spotlight on Speakers & Sessions:

As an attendee of SCALE UK 2024 you’ll have access to world-class speakers, and a two-day schedule with hyper-focused content for the UK market including keynote sessions, guest panels and round table sessions where you lead the conversation and expert-led breakout workshops. 

The event will address the unique needs and challenges faced by property managers of multi-unit (10+) rental portfolios and offer practical solutions to streamline operations, scale your business and drive revenue, navigate the introduction of regulations and tax changes, and scaling, plus hear from successful operators who have been through exit and merger scenarios.

Wednesday 6 November 

08:30 – 10:00: Registration, Coffee, Tea & Networking

10:00 – 11:30 

Round Table Discussion: Is The UK Ripe for Scaling Short-Term Rentals?

We kick things off with an introductory roundtable discussion to be hosted by one of our show partners. This session is designed to help attendees get to know others in a small intimate setting, sharing experiences and focusing on the current situation of short-term rentals in the UK.

11:30 – 12:00 

Coffee Break & Networking

12:00 – 12:30 

Focus Session: Unveiling The Data

A deep dive into booking trends in the UK Short Term Rental market. What are the lessons learned from 2024 and how can we use data to optimise performance?

We’ll be explaining the most important data points to understand in your own business and looking at the key KPIs, including ADR, Occupancy, RevPAR, Booking Windows and Length of Stay as well as revealing the shifts in channel performance and feeder markets for the UK market.

Speaker: Sally Henry (Key Data)

Focus Session:  Not Just Direct Bookings: Improve Guest Experience via Your Website

Your website is more than just your digital business card with a booking system. In this workshop, discover how your STR website can be designed to enhance your guests’ experience at every stage of their journey, from the moment of booking to check-out, and beyond.

Side effects may include: Better SEO (ranking on Google) & more repeat bookings.

Speaker: Andrew Díaz (Avantio)

12:30 – 13:00

Focus Session: How to Begin Communicating Your STR Sustainability Efforts – 6 Must Knows

Join Amit Bhatia as he shares some unmissable tips to help your STR company start its  journey towards a more sustainable path.

Speaker: Amit Bhatia (Envirorental)

12:30 – 13:30

Panel Session: Regulations: Sink or Swim

Join Jessica Gillingham, Fiona Campbell (ASSC), Alistair Handyside MBE (PASC) and Jamie Miles as they explore the current and pending STR regulations and restrictions across England, Scotland and Wales.

HOST

Jessica Gillingham (Abode Worldwide)

Speakers: Fiona Campbell (ASSC), Alistair Handyside (PASC), Jamie Miles (Anglesey Holiday Lettings)

13:30 – 15:00

Lunch Break & Networking

15:00 – 15:30

Panel Session: Young Guns – The Rising Stars of STR

Industry veteran, Richard Vaughton, introduces the next generation of short-term rental property managers in the UK and drills down on how operations are changing with a younger generation.

Host: Richard Vaughton

Speakers: Corin Craig Jackson (The Jacksonheim Property Group), Josh Guest (Guest Homes Ltd), Freeman Richards (Brightworks Property)

Focus Session: Capital Allowances & Short Term Rentals

Al and Rich of Elect Capital Allowances will be talking about the soon to be abolished tax regime on Short Term Rentals and why it is imperative that you take advantage of the tax relief available before the opportunity has gone forever

Speakers: Al Shaw and Rich Hier (Elect Capital Allowances )

Focus Session: Eye of the SToRm: Mindfulness Skills to Overcome Overwhelm

From property management to service & tech, working in the STR industry is often little more than organised chaos. Such daily demands can lead to ineffective work habits, failure to progress, and even burnout. In this workshop, come learn about your nervous system – and the mindfulness techniques that overcome overwhelm – to help you regain professional power

Speaker: Oliver Stern (Wheelhouse)

15:30 – 16:00

Panel Session: OTA, Tech & Data – 2025 Insights: The Future Unlocked

As we approach 2025, the landscape of OTA’s, data and market dynamics is rapidly evolving.

This panel will explore the latest trends in tech, challenges ahead, and opportunities in the OTA space, focusing on how data-driven insights are reshaping industries.

Our expert panelists will discuss the impact and opportunities of emerging technologies and consumer behaviour shifts, providing actionable strategies to harness the power of the latest tech and data to help improve your OTA rankings.

Attendees will gain a comprehensive understanding of the market outlook for 2025 and beyond, enabling them to stay ahead in a competitive and dynamic environment.

Host: James Kinnersley (AirDNA)

Speakers: Steven Gill (Booking.com) + Luca Zambello (Jurny)

Focus Session: Strategies to Achieve Eye-Popping Revenue Performance

Join John An as he discusses the shifting strategies and key considerations necessary to achieving jaw-dropping revenue results.

Speaker: John An (TechTape)

Focus Session: Effective Operations: The Truth Behind Why Some Businesses Thrive While Others Fail

Join Agnieszka Sudek from Breezeway as she reveals the surprising home amenities causing the most headaches —and why thorough inspections aren’t just optional but the secret weapon for operational efficiency. Discover how property managers are rethinking their inspection routines to supercharge productivity. Agnieszka will share the best-kept secrets for delivering flawless, five-star properties every single turn, from nailing down the perfect number of requirements to mastering the ideal time in-property.

Speaker: Agnieszka Sudek (Breezeway)

16:00 – 16:30

Focus Session: Navigating the Tech Maze: Updating Your STR Business for Success

Are you ready to upgrade your STR business technologies but don’t know where to start? Jamie will share the lessons learned from a year-long journey to overhaul the tech stack for Anglesey Holiday Lettings, including their PMS, web integration, APIs, SEO development, dynamic pricing tools, operational software, and guest experience technologies.

Jamie will openly share the challenges, costs, and constraints he faced along the way, and how the team navigated the maze of options to find the right solutions. This session will equip you with practical insights and leave you with plenty of questions to explore further. Jamie is eager to answer them one-on-one after the talk.

Don’t miss this opportunity to gain valuable knowledge and tips to enhance your business’s technological edge!

Speaker: Jamie Miles (Anglesey Holiday Lettings)

16:30 – 18:00

Sponsored Drinks & Networking

18:30 – 20:30

NETWORKING AFTER PARTY

Be Our Guest(y): Happy Hour

Join Guesty, Autorank, Chekin, and Pricelabs for an exciting evening in London, just minutes from the SCALE UK venue.

Wrap up the first day of conference among fellow industry professionals and indulge in free drinks, delectable bites, and the true essence of London in a glamorous setting.

To gain entry to the Happy Hour, you can get your wristband at Guesty’s booth or any of the official Happy Hour partners’ booths.

 

7 November – Day 2 Schedule

09:00 – 10:00: Coffee, Tea & Networking

10:00 – 10:30

Focus Session: Rental Crossroads? Churn, Change or Collapse?

Scale Rentals, by its very name and nature, is about growth-oriented businesses and those focusing on stability, profit, and future opportunities. Is the explosion of short-term rental properties pre and post-COVID sustainable? Will the previous and new government changes to FHL rules affect how businesses operate and increase the already observable churn and owner concerns? Perhaps you, like others, are now at a crossroads moment.

Will the number of agencies in the industry decline, and will the commercial relationships with owners need reviewing? How many properties do you need to survive as an agency in this context? Maybe you are already planning to sell, cut costs or invest. We will examine company metrics and industry trends and discuss the coming challenges!

Speaker: Richard Vaughton (Yes Consulting)

10:30 – 11:00

Focus Session: Triple Your Conversions With Stories

When you wrap a story around something (anything), its value increases ten-fold. In this engaging session, professional storyteller Neely Khan will talk you through the ins-and-out of storytelling for more direct bookings, every time.

Speaker: Neely Khan

11:00 – 11:30

Focus Session: From Operator to Owner: Maximising Cashflow and Equity with Aparthotel Investments

In this session, we will explore how experienced operators can transition from traditional rent-to-rent models or property management to owning and investing in Aparthotels, a strategy that unlocks significant opportunities for generating sustainable cashflow and building long-term equity. You’ll learn how to leverage your existing trading income to acquire, refurbish, and refinance Aparthotel assets, transforming your business from a service-based operation into a robust, asset-backed enterprise. We will delve into the key advantages of Aparthotels over standard serviced accommodation, including higher profitability, enhanced scalability, and the potential for substantial capital appreciation. This talk is designed for seasoned operators ready to elevate their business strategy and create lasting wealth through smart investment in Aparthotels.

Speaker: Mark Winship (Stay New Forest)

Focus Session: The Cherry on the Cake; Making the Most of Your Investment

Peter’s talk showcases the benefits and importance of furnishing your property to appeal to your target audience. It’s often an afterthought, however ensuring you have the right set-up from day one could improve your ROI and your occupancy rates, ultimately removing the stress of void periods and readvertising costs.

Speaker: Peter Baker (Your Property Furnished)

11:30 – 12:00

Coffee Break & Networking

12:00 – 12:30

Panel Session: Getting it Right – Real-Life Acquisition and Exit Stories

Learn the stories of one huge UK operator which has purchased several companies across the UK and three property managers who successfully sold their rental businesses in England, Scotland and Cyprus.

Host: Dale Smith (Host and Stay)

Speakers: Lisa Roads (The Holiday Property Coach), Simon Tolson (Advisor), Jane Mack (Jane Mack Consulting)

12:30 – 13:00

Panel Session: Revenue Management – Art or Science?

This session explores the minefield of revenue management, questioning whether it is an art or science. Our panel will delve into the roles that both quantitative data-drive analytics and creative intuitive decision-making have on optimising your rental revenue.

Host: John An (TechTape)

Speakers: Siana Vesselinova (PriceLabs), Matthew Loney (Xplorie), Bart-Jan Leyts (Otamiser)

Focus Session: How The Right Video Strategy Drives Conversion

This session will leave you equipped with the knowledge and steps to effectively activate a video marketing strategy, ready for you to implement into your marketing mix.

Speaker: Holly Philips (For Digital Sake)

Panel Session: Can Social Media Really Drive Direct Bookings?

Join social media sceptic Damian Sheridan as he poses some tough questions to the advocates who say they are reaping the rewards of social engagement on Instagram, Facebook and WhatsApp.

Can they persuade us that it’s really worth our time and effort?

It’s up to you to give them the green or red card at the end.

Host: Damian Sheridan (SCALE & Book Direct Show)

Speakers: Mark Simpson (Boostly), Silvia Montini (Charmstay & Dormoa), Daniela Derin (Skol Apartments Marbella)

13:30 – 15:00

Lunch Break & Networking

15:00 – 16:00

Round Table Discussion: One Voice: Uniting the STR industry

Exploring ways that we can all become industry advocates, uniting together to create a single voice to fight for fair regulations in the UK.

16:00 – 16:30

Panel Session: Advocacy in Action: Strengthening the UK’s Short-Term Rental Industry

Two of the leading industry advocates, Fiona Campbell and Alistair Handyside, will share their thoughts on exactly why we all need to join forces and fight for the rights of all short-term rental operators across the UK.

Host: Steve Taggert (SCALE UK)

Speakers: Alistair Handyside MBE (PASC), Fiona Campbell (ASSC)

SCALE UK is your chance to stay ahead of the game and triumph in 2025. Do you really want to miss out on this opportunity? 

The limited seats are filling up fast and prices are increasing on November 1st. Don’t think. Take action today and join your industry peers at SCALE UK 2024. 

Tickets this way 👉 https://uk.scalerentals.show/tickets/